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Certainly not an advertising apologist, but sometimes advertising attempts to provide information to alter consumer behavior in a way that is more optimal for t
by eldondev 9y ago
Certainly not an advertising apologist, but sometimes advertising attempts to provide information to alter consumer behavior in a way that is more optimal for the consumer and the advertisng vendor than it is pessimal for the original vendor. From a mpg(society) perspective, some urban commuter might do far better in a Prius than in, say, a Suburban. This might be the result of advertising and also a net gain for society. Also, sometimes really good things get underwritten NPR, Podcasts, etc (which might be like advertising).
- coldtea 9y ago>From a mpg(society) perspective, some urban commuter might do far better in a Prius than in, say, a Suburban. This might be the result of advertising and also a net gain for society. Yes, but advertising is neutral to that. It will advertise a low-mpg smog-emitting monster just as well as a Prius. And it will prioritise advertising cars (which make them more money) over public transit or bicycles and so on.