This is genius marketing. They flipped "random labels" into "robotic algorithm of success". There isn't much to the story because that is all they did. But if t

This is genius marketing. They flipped "random labels" into "robotic algorithm of success". There isn't much to the story because that is all they did. But if the customers love the bottles, sales are up, and the brand refreshed their image, then this was a 10/10 execution by the folks responsible for it.