So, they randomized the creative and made "unique versions". Whee. A real win would be "Nutella 'hires' algo to optimize design aspects to both increase sales

So, they randomized the creative and made "unique versions". Whee. A real win would be "Nutella 'hires' algo to optimize design aspects to both increase sales and improve label perception both emotionally and rationally". Aka, an optimization. For example, their current label is very busy with poor use of whitespace; what if they experimented with a variety of placements, size, and overall design of various elements, with algo driven optimization and letting the "best" compete for sales and user feedback... As long as they don't change the flavor, of course. Love that Nutella.