It's the result of cognitive dissonance. Many closeted capitalists don't want to admit, even to themselves, that the pursuit of money far outstrips other incent

It's the result of cognitive dissonance. Many closeted capitalists don't want to admit, even to themselves, that the pursuit of money far outstrips other incentives and especially the vague Gavin Belson-esque promises to "make the world a better place". Seeing someone actually make a fortune will thus evoke strong and conflicting feelings almost immediately.