Thanks for the great other examples. For anyone else curious, I found the original I was thinking of, it was Stephen Kaufer from TripAdvisor. https://techcru

Thanks for the great other examples. For anyone else curious, I found the original I was thinking of, it was Stephen Kaufer from TripAdvisor. https://techcrunch.com/2011/12/22/founder-stories-tripadvisors-kaufer-discusses-the-logic-behind-running-404-tests/ https://techcrunch.com/2011/12/22/founder-stories-tripadviso...