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What irritates me is that they say that the data is "anonymous" but it is clearly grouped to develop a targeting package to you, so how anonymous can it be when

by thefool 16y ago

What irritates me is that they say that the data is "anonymous" but it is clearly grouped to develop a targeting package to you, so how anonymous can it be when you log into the store from your house every few days.

dlytle 16y ago
It depends on how Apple provides those ads. If they handle the ad selection on their end, and don't provide any information back to the advertiser, it's functionally anonymous. Saying "here's this guy's address, provide an ad for him" is very different from "send me ads for this area, and I'll show them to people who are near there".
- mortenjorck 16y ago
  You are right, and you highlight an important development here: In moving into the world of targeted advertising, Apple's going to have to let go just a bit and engage in some transparency. I want to know what's being collected on me, where it's going, and what it's going to be used for. Heck, if anyone has the capability to make this kind of disclosure uncommonly clear and intuitive, it's Apple.
- thefool 16y ago
  Not really. They will probably give you at least as much control as facebook as they will be able to target you by the apps you own. If this is the case then its not that hard to target ads to exactly one person. See here: http://www.gabrielweinberg.com/blog/2010/05/a-fb-ad-targeted-at-one-person-my-wife.html http://www.gabrielweinberg.com/blog/2010/05/a-fb-ad-targeted...
  - loewenskind 16y ago
    Why would they model iAds after facebook? I would say the current facebook model has a nearing expiry date. It's certainly possible that Apple don't see this or don't care, but to just assume it isn't giving them much credit.
amalcon 16y ago
Exactly. Real-time location data personally identifies you. It's probably better for that purpose than your name. There is no way to collect this data that does not personally identify you.

by thefool 16y ago

dlytle 16y ago

It depends on how Apple provides those ads. If they handle the ad selection on their end, and don't provide any information back to the advertiser, it's functionally anonymous. Saying "here's this guy's address, provide an ad for him" is very different from "send me ads for this area, and I'll show them to people who are near there".

mortenjorck 16y ago
You are right, and you highlight an important development here: In moving into the world of targeted advertising, Apple's going to have to let go just a bit and engage in some transparency. I want to know what's being collected on me, where it's going, and what it's going to be used for. Heck, if anyone has the capability to make this kind of disclosure uncommonly clear and intuitive, it's Apple.
thefool 16y ago
Not really. They will probably give you at least as much control as facebook as they will be able to target you by the apps you own. If this is the case then its not that hard to target ads to exactly one person. See here: http://www.gabrielweinberg.com/blog/2010/05/a-fb-ad-targeted-at-one-person-my-wife.html http://www.gabrielweinberg.com/blog/2010/05/a-fb-ad-targeted...
- loewenskind 16y ago
  Why would they model iAds after facebook? I would say the current facebook model has a nearing expiry date. It's certainly possible that Apple don't see this or don't care, but to just assume it isn't giving them much credit.

amalcon 16y ago

Exactly. Real-time location data personally identifies you. It's probably better for that purpose than your name. There is no way to collect this data that does not personally identify you.