Yup, when you have very little to spend on ads, they're mostly a waste of money I've found, especially if you're in a competitive industry with big name players

Yup, when you have very little to spend on ads, they're mostly a waste of money I've found, especially if you're in a competitive industry with big name players already established. Build a good name by word of mouth: you spend nothing and it resonates much better with potential customers.