About this Tog guy, I've never heard of him before, but for all his claims of doing UX research, he has 0 peer-reviewed papers, and the "experiment" about the '

About this Tog guy, I've never heard of him before, but for all his claims of doing UX research, he has 0 peer-reviewed papers, and the "experiment" about the 'e's and the pipes is so laughably bad, that I wonder what's the point in taking anything of what he says seriously.