That's a big part of it, but it's also the experience. I lined up for the iPhone 3G when it was released in Canada and the experience was great. I felt like I w

That's a big part of it, but it's also the experience. I lined up for the iPhone 3G when it was released in Canada and the experience was great. I felt like I was with "my people" - and spent most of the couple hour wait talking with the other geeks in line about our Apple products, BS'ing about rumours/news.