4 ms·

Savvy PR move doing this on the same day the Uber report drops and Jeff Sessions testifies in the Senate

by joeblubaugh 9y ago

mbaha 9y ago
Why ?
- patrickg_zill 9y ago
  It's a way of hiding/burying information. The info is legally required to be disclosed, but with so much else going on the news is unlikely to be widely covered.
  - UnoriginalGuy 9y ago
    This wouldn't have been widely covered regardless. Nobody cares about Yahoo! anymore except in niche tech circles. That's why you're reading this on techcrunch.
- joeblubaugh 9y ago
  A lot less oxygen to write one more "decline and fall of Yahoo" story or "what went wrong for Marissa Mayer" story.
bmpafa 9y ago
In fairness, by these standards, there hasn't been a day in months that wouldn't qualify as a 'good day to deliver bad news.'
empath75 9y ago
Lol. I work at aol. This has been 'the day' for months and months. You don't schedule multi-billion dollar mergers around the news cycle. Tomorrow is supposedly when everyone is supposed to start finding out if they have a job in the new company and for how long.
- lesdeuxmagots 9y ago
  Lol. I was part of the core deal team. We did NOT know this would be the day for months and months. But of course, that does not detract from your sentiment being 100% accurate. No one planned the timing of the consummation of the deal around random contemporaneous news events.
  - empath75 9y ago
    Well it was at least 'weeks and weeks' because I heard about this a few weeks ago and I'm a nobody :)
    - SkyMarshal 9y ago
      Did you hear a few weeks ago that this would be announced on exactly Tuesday June 13th? Or just "soon"?
      - Macha 9y ago
        Shareholder vote + 2-3 working days has been the internal messaging for a while. The shareholder vote was scheduled months ago
  - Macha 9y ago
    Here's a news article reporting on the date back in April: http://variety.com/2017/digital/news/marissa-mayer-yahoo-verizon-stock-1202394605/ http://variety.com/2017/digital/news/marissa-mayer-yahoo-ver... This was certainly not news on the aol side internally at least... Yahoo publicly disclosed in their SEC filings, so it wasn't even a leak or the rumour mill

Savvy PR move doing this on the same day the Uber report drops and Jeff Sessions testifies in the Senate

mbaha 9y ago

Why ?

patrickg_zill 9y ago
It's a way of hiding/burying information. The info is legally required to be disclosed, but with so much else going on the news is unlikely to be widely covered.
- UnoriginalGuy 9y ago
  This wouldn't have been widely covered regardless. Nobody cares about Yahoo! anymore except in niche tech circles. That's why you're reading this on techcrunch.
joeblubaugh 9y ago
A lot less oxygen to write one more "decline and fall of Yahoo" story or "what went wrong for Marissa Mayer" story.

bmpafa 9y ago

In fairness, by these standards, there hasn't been a day in months that wouldn't qualify as a 'good day to deliver bad news.'

empath75 9y ago

Lol. I work at aol. This has been 'the day' for months and months. You don't schedule multi-billion dollar mergers around the news cycle. Tomorrow is supposedly when everyone is supposed to start finding out if they have a job in the new company and for how long.

lesdeuxmagots 9y ago
Lol. I was part of the core deal team. We did NOT know this would be the day for months and months. But of course, that does not detract from your sentiment being 100% accurate. No one planned the timing of the consummation of the deal around random contemporaneous news events.
- empath75 9y ago
  Well it was at least 'weeks and weeks' because I heard about this a few weeks ago and I'm a nobody :)
  - SkyMarshal 9y ago
    Did you hear a few weeks ago that this would be announced on exactly Tuesday June 13th? Or just "soon"?
    - Macha 9y ago
      Shareholder vote + 2-3 working days has been the internal messaging for a while. The shareholder vote was scheduled months ago
- Macha 9y ago
  Here's a news article reporting on the date back in April: http://variety.com/2017/digital/news/marissa-mayer-yahoo-verizon-stock-1202394605/ http://variety.com/2017/digital/news/marissa-mayer-yahoo-ver... This was certainly not news on the aol side internally at least... Yahoo publicly disclosed in their SEC filings, so it wasn't even a leak or the rumour mill