As both a Lotus fan and an Apple fan, I'm not sure their goals are at all aligned. Lotus is singularly focused on a "pure driving experience" and their cars are

As both a Lotus fan and an Apple fan, I'm not sure their goals are at all aligned. Lotus is singularly focused on a "pure driving experience" and their cars are minimalistic (very few driving aids, very little noise insulation, thinly padded seats, firm suspension damping) by design. They only recently adopted automatic transmissions in their "flagship" car (the Evora). I really don't think an autonomous Lotus would be "a Lotus". I would be shocked if any current or potential Lotus owner would be interested in a "automated Lotus". That being said, I think the number of "current or potential Lotus owners" is a vanishingly small market, so it may not matter.