I'm confused by the word "unmonetizeable" there. I don't see that email is unmonetizeable, and surely monetizeability is a good thing if you want third parties

I'm confused by the word "unmonetizeable" there. I don't see that email is unmonetizeable, and surely monetizeability is a good thing if you want third parties to adopt a protocol. Did you mean "monetizeable"? Anyway I think email and social networking hosting are both monetizeable. Social networking is probably more so, which is a good thing in terms of getting people to host it. It's true that there isn't a strong standard protocol, but that doesn't seem to me like an intractable problem. I agree with pretty much all the issues you've raised, but I don't see it as an impossible medium-long term goal.