First, this is a TEDx. Second this based on defining rich as based on the wealth report, individuals net worth more than 30m US dollars. (Ultra High Net Worth I

First, this is a TEDx. Second this based on defining rich as based on the wealth report, individuals net worth more than 30m US dollars. (Ultra High Net Worth Individual (UHNWI)) So what he did is use the "Per Capita" rate to establish that Norway was #1, even though if you look at total the US comes at top. So typical TEDx