I'm a lobbyist that does grassroots advocacy so maybe I'm not the best example, but here goes: I researched companies that had a large population of clients, st

I'm a lobbyist that does grassroots advocacy so maybe I'm not the best example, but here goes: I researched companies that had a large population of clients, students, employees etc. Then I researched which issues most affected all of that base. I then rang up the CEO or General Counsel and pitched them my services. I work with the employees etc. of each client company, motivating them to become politically active on behalf of the company. Part cheerleader part lobbyist. In the end it just took a LOT of research to identify the client, scope out their need, create the pitch, and start cold calling.