That's an interesting problem because (if I'm understanding you correctly) forecasting would need to be done at an individual level. A consumer getting rides pr

That's an interesting problem because (if I'm understanding you correctly) forecasting would need to be done at an individual level. A consumer getting rides primarily during off-hours should (imo rightly) pay less than a rider booking rides primarily from busy locations. Amortizing that cost fairly while also making a safe profit is a tricky balance to strike, I'd think.