Currently the service is running entirely on Heroku. We plan to run the monitor itself in slave mode on completely separate virtual machines with a couple diffe

Currently the service is running entirely on Heroku. We plan to run the monitor itself in slave mode on completely separate virtual machines with a couple different hosts. Depending on the userbase. Once that system is finished if Heroku or EC2 for that matter went entirely down the interface would no longer be available but the alerts would still fire. I don't see the point of checking it from various regions around the world. When you are a company like Amazon this makes sense but for small companies and consultants I just can't see the use case. We do have logic in place to ensure that it doesn't think everything is down if it loses it's http connection. I plan on experimenting with Search Engine Marketing but that really is a hard game to play at this price range. I have a lot of ideas and rough plans marketing wise but for this type of product it will definitely be an uphill battle. I don't have any experience in marketing but have read a lot and am excited to try it out first hand. Long term we hope to succeed by being better and cheaper than the alternatives. If you have happy customers using your product they recommend others to it. But it will take a long time to build that customer base that is recommending us to others.