Cause AVR sucks when it comes to low power applications. Running an MSP430 off three lemons as a battery is completely feasible and Ti has/had videos showing th

Cause AVR sucks when it comes to low power applications. Running an MSP430 off three lemons as a battery is completely feasible and Ti has/had videos showing them doing just that. Yes, the MSP430 has had the USB Fet for a while, but because it is not easy to use in a breadboard it did not have the same appeal. This looks much nicer for that reason. Why get into the Arduino space? Not everyone is in love with AVR's chips ... this guy here included ;-). Any device that is CHEAP (I'd rather buy this for a class where we are going to blink an LED than an Arduino) and has much more potential knowing the MSP430 architecture.