2 ms·
They want to charge people $100 to sit through a sales pitch?
by gyro_robo 20y ago
They want to charge people $100 to sit through a sales pitch?
- dpapathanasiou 20y agoBallsy, definitely, but think about the people who show up for that: you (if you're 37signals) know they'll sign up for anything you offer. There's an important concept in sales called pre-qualification (i.e. only spend time pitching to prospects who are likely to buy) and this is one way of doing it, albeit an extreme one.
- jaf656s 20y agoI think there is even more to it than that. Imagine the buzz that can be generated from 300 blogs going up after the conference about the latest, greatest 37Signals app coming up...