You're absolutely right. But where's the fun in a headline like that. More to the point, I think if you read the rest of his blog, and take the perspective of

You're absolutely right. But where's the fun in a headline like that. More to the point, I think if you read the rest of his blog, and take the perspective of some of the larger international companies, going for gold with the iPhone won't be the best business strategy. Tomi has given some case studies of how MMS has worked for car dealers in Germany, and even campaign promoters in Australia. There is this under-exploited niche called mobile marketing, which relies on WAP, SMS, MMS, etc which could give pretty high ROI for large companies (eg: BMW) Especially if you take a B2B perspective, what he says makes huge sense.