Interesting. Thanks for the references. It strikes me that I have recently done this in another area as well - grocery shopping. We used to go to the largest,

Interesting. Thanks for the references. It strikes me that I have recently done this in another area as well - grocery shopping. We used to go to the largest, cheapest grocery store, less than a mile from our house. But now we much prefer a smaller, more expensive place a few miles away. A bigger part of this decision is local/organic options and pricing, but I did recently think about exactly this (the incredible amount of choice and associated anxiety) when I had occasion to get a few things at the big store again.