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So you are confirming what is the mainstream thought in this thread: Google is actually ranking higher AMP pages compared to normal content. Because I think tha
by tigershark 9y ago
So you are confirming what is the mainstream thought in this thread: Google is actually ranking higher AMP pages compared to normal content.
Because I think that each top ranking news website has also a non AMP-ed version.
But, as per you admission and the anecdota in this thread, all the news are litterally dominated by AMP results.
So I can't really see how people can still assert that AMP has no whatsoever influence in ranking when all the news results have a huge skew toward the AMP-ed version of any website instead of the original one.
- slackingoff2017 9y agoI reckon the deeper purpose behind AMP is to fight ad blockers. Another google source in a thread from a few months back mentioned that the AMP team was within Google's advertising division. The goal is to get all the content onto google servers so they can serve ads from the same origin that cannot be blocked. Amp in combination with chrome's built in "ad blocker" is part of a broader Google strategy to protect their advertising model.