I also struggle with this stage, yet I think it comes to three steps: 1) Inform them why they should move away from these things (send them blog posts [of which

I also struggle with this stage, yet I think it comes to three steps: 1) Inform them why they should move away from these things (send them blog posts [of which there are plenty], practical examples, personal experience) 2) Tell them that a solution is to move away from these services 3) Provide alternatives (this is the hardest one for me to come up with ideas for, it's a crucial step yet in my opinion the hardest)