I would suggest moving the 'sign up' form above the two column split. So you get the basic pitch, you see that there's a signup (if you are interested and say "

I would suggest moving the 'sign up' form above the two column split. So you get the basic pitch, you see that there's a signup (if you are interested and say "what should I do next?") and if not, you've got text below to get them engaged.