It isn't. I fully agree with the article that it should be optional, but it's hilarious how the only reason the author can give is that it "doesn't feel right".

It isn't. I fully agree with the article that it should be optional, but it's hilarious how the only reason the author can give is that it "doesn't feel right". They state "I just automatically go to the main url" without giving any real reason for it. They also mention how all studies show that it's a huge positive for users. And it is. It's much faster and easier way to browse content. You can try to shit on Google, but the reality is that people sucked at making fast content, so someone had to step in and no one was.