I find it ironic to say so, but you also have more choice on the iOS devices. Personally, I read using Stanza on my iPhone, because I feel it's a better readin

I find it ironic to say so, but you also have more choice on the iOS devices. Personally, I read using Stanza on my iPhone, because I feel it's a better reading application than the Kindle App. I don't think Amazon is going to drop the Kindle hardware anytime soon, purely because it's the only real way to get consumers locked in on the platform. Any other device has alternative reading applications, and switching is relatively easy. Apple could have, in a sort of passive-aggressive manner, attacked Amazon by making the iBook application capable of plugging into arbitrary e-book marketplaces/readers. This provides consumers choice and convenience, while removing Amazon's control on the platform and leveling the playing field.