People are often scared of testing their business ideas. Having this awesome idea of something that "might" work is a lot more pleasant than learning if it act

People are often scared of testing their business ideas. Having this awesome idea of something that "might" work is a lot more pleasant than learning if it actually does. Most ideas fail right out of the gate - even the ideas of people who've had previous success. When I, or one my friends is excited enough to work on an idea, then the actual execution of the test is the easy part.