I think that the war is just beginning. Currently eReaders are still niche products and I never see them on the street. However, they're just getting into store

I think that the war is just beginning. Currently eReaders are still niche products and I never see them on the street. However, they're just getting into stores now, where people will finally be able to interact with them before buying. Now that they're in stores I think competition will really start to heat up. Many folks will be seeing eReaders for the first time. Kobo has a presence at Borders in the USA and Indigo/Chapters in Canada. Kindle I understand is in Target and I'm not sure about anything in Canada. On the other hand one certainly wonders if the fight is irrelevant when considering the mighty iPad.