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He likely means a landing page that pretends to sell the product and when people click "Buy" they are taken to a page to collect their email address and say som
by iends 9y ago
He likely means a landing page that pretends to sell the product and when people click "Buy" they are taken to a page to collect their email address and say something like "We are currently in a closed beta but will send you an email update when we are generally available." Then you can validate your idea by looking at how many people click Buy and have some sales leads ready to go when you actually launch.
- iDemonix 9y ago^ This. I did some bootstrap work for a client which almost went as far as to have a mini mock ecommerce store which just displayed 0 stock, but you could click the giant button to get a reminder when it's back in stock. Quick and easy idea validation, and if it's validated, you have a nice list of targeted users.