I've been in Pirate Joe's (several years ago now); I can't imagine anyone thinking it was a legitimate Trader Joe's store - it felt very obviously to be a parod

I've been in Pirate Joe's (several years ago now); I can't imagine anyone thinking it was a legitimate Trader Joe's store - it felt very obviously to be a parody/rip-off. Isn't the main point of trademarks to avoid brand confusion? I doubt people were thinking this was an actual outlet of Trader Joe's - Hallat was always very transparent about his business practices.