They may have thought it was confusingly similar to the pattern they use for their brands (e.g. Trader Jose's, Baker Josef's). Update: I went and read the actu

They may have thought it was confusingly similar to the pattern they use for their brands (e.g. Trader Jose's, Baker Josef's). Update: I went and read the actual complaint by Trader Joe's and, though it does mention this, I think this comment may be overly generous to their thought process. The complaint[1], as far as I can tell, was basically that their decor looked kinda like Trader Joe's and they sold Trader Joe's products and this combination is deceptive. [1]: https://static1.squarespace.com/static/51fc7d3ce4b05ae014fc86b2/t/526ec3c6e4b0f7bbcf25663c/1382990790673/Trader+Joe%27s+Amended+Complaint.pdf https://static1.squarespace.com/static/51fc7d3ce4b05ae014fc8...