> VC subsidized fares Although the conveniences granted by rideshare apps are a big deal, I think this is a huge component. At this point, in a busy(er) city,

> VC subsidized fares Although the conveniences granted by rideshare apps are a big deal, I think this is a huge component. At this point, in a busy(er) city, ridesharing is still very competitive, and prices are subsidized-low. Living in Austin, right before the city vote to require fingerprinting drivers, which Uber was heavily lobbying against, I could get an uberpool basically anywhere within the city for between $1 and $3. I'm just hoping that once companies start to raise prices more VCs come swooping in, kind of like still happens with growing websites. As a consumer, the cost of switching is very low.