> In other ways, it led to shitty user experiences. My wife could never tell when her phone was ringing. Its ring was soft compared to Android phones and the vi

> In other ways, it led to shitty user experiences. My wife could never tell when her phone was ringing. Its ring was soft compared to Android phones and the vibration was much more subtle. But a loud ring or an emphatic vibration don't lead to a prettier, more iconic device. I'm really confused by this. First off, iPhones ring perfectly loud. Maybe your wife just turned down the ringer volume and never bothered to check? Secondly, I don't see how ringer volume has anything to do with a "prettier, more iconic device". And what's more, you haven't actually provided any evidence whatsoever to substantiate your claim that Apple only cares about having an "iconic" device rather user experience. > The keyboard for iPhones was awful for years. Only a single spelling suggestion, no ability to get anything other than letters without hitting a chord key, hard to tell if you were in capitalization or lower-case. But it was a pretty, uncrowded keyboard, despite being just incredibly slower and more painful to use than equivalent Android keyboards. So Apple didn't care. I disagree that the keyboard was "awful". When it was introduced, it was hands down the best software keyboard. And I completely disagree that it was "incredibly slower and more painful to use than equivalent Android keyboards". Android keyboards experimented with new approaches, but an Android keyboard that one person says is great another might say is awful (for example, the whole crazy about dragging your finger around the keyboard, which I forget what it's called - some people love that, some people hate it). Apple was conservative with changing their keyboard, but they had a very good reason to, which is that any change they make has to be an improvement for the millions of customers they have, and has to be enough of an improvement to offset the fact that change in general is bad (because it screws up people's habits, which is particularly important when it comes to typing). So it's not that Apple "didn't care", it's that they didn't want to change the keyboard, which millions of people loved, without having a clear benefit.