4 ms·
Pardon my ignorance, but... why would Trader Joe's have a problem with their products being resold in Canada if they don't have a presence there? Does their par
by SeeDave 9y ago
Pardon my ignorance, but... why would Trader Joe's have a problem with their products being resold in Canada if they don't have a presence there? Does their parent company have a competing brand that sales are being cannibalized from?
From my perspective: every product sold in Canada was purchased in the U.S. so... if anything, this Pirate Joe fellow has provided additional sales for Trader Joes and proved that there is demand for Trader Joe's products in Canada at an incredible 40% markup!
If they're not interested in servicing Canada, would it not be to Trader Joe's advantage to enter a formal franchising or wholesaling agreement with Pirate Joe?
There must be more to this story in terms of Trader Joes objectives as opposed to Pirate Joe's methods or the legal proceedings.
- giarc 9y agoI obviously can't comment from Trader Joes perspective, but did work in food safety for awhile so I can comment from that perspective. The problem I imagine they have is that someone is selling Trader Joe products (with their label) after handling it themselves, and often having random Craiglists employees handle the items. Prior to this, Trader Joe's (or companies hired by them) are handling the products. Imagine someone begins tampering with the food items and a few Canadians get sick or injured. This might prompt a recall of all Trader Joe's cookies, not just the ones imported into Canada for example. The FDA wouldn't be able to say that the tampering happened after the products were purchased by Pirate Joe's. The same argument applies to temperature sensitive products as well.
- ci5er 9y ago1) Liability 2) Brand Dilution 3) Trademark Protection