5 ms·

Does anyone have any experience with old media launches like this? My assumption is you don't get in the WSJ (or any widely-circulated publication for that mat

• shalmanese 16y ago
  Why don't you ask the question on Quora?
• gojomo 16y ago
  What I've observed is: you have to be on the radar of the reporter somehow; PR firms can help but other buzz/connections are just as important. Helping the reporter with the right kind of quotes, supporting interviews, framing that helps the story seem like an interesting trend, etc. makes coverage more likely and better. (For example, the WSJ article's major news hook is Quora's opening, but that's presented as part of a trend, "[Startups] Racing to Fill Gaps Left by Google". Many outlets would want to cover Quora's opening, but by giving the WSJ a little early notice of the change, and interviews with the founders, and pointers to some outsiders who could provide good 'reax' quotes, media-savvy startups can ensure a meaty story in a marquee publication.) Stories in a mass-market paper can drive a lot of traffic, and traffic that's usefully different (or more mainstream) than other avenues. A positive mention by a big-name reviewer (Mossberg, Pogue, etc.) is gold. (edit: parenthetical 2nd para added)