>>For one trip, he hired a couple who he said did not look like conventional Trader Joe’s shoppers. They had dreadlocks, tattoos and piercings. “They looked lik

>>For one trip, he hired a couple who he said did not look like conventional Trader Joe’s shoppers. They had dreadlocks, tattoos and piercings. “They looked like they just walked off the set of a Burning Man documentary,” he said. I'm sorry? Trader Joes, in at least 4 locations I've seen in California, does special signs and displays the week before Burning Man to market to Burners. Where is this writer from?