It's interesting to think about the global nature of some companies (let's take Google as an example) and how this recession and the US dollar's depreciation is

It's interesting to think about the global nature of some companies (let's take Google as an example) and how this recession and the US dollar's depreciation is impacting them. First off: "Revenues from outside of the United States totaled $2.32 billion, representing 48% of total revenues in the fourth quarter of 2007, compared to 44% in the fourth quarter of 2006 and 48% in the third quarter of 2007. Had foreign exchange rates remained constant from the third quarter of 2007 through the fourth quarter of 2007, our revenues in the fourth quarter of 2007 would have been $94 million lower. Had foreign exchange rates remained constant from the fourth quarter of 2006 through the fourth quarter of 2007, our revenues in the fourth quarter of 2007 would have been $195 million lower." http://investor.google.com/releases/2007Q4.html http://investor.google.com/releases/2007Q4.html So Google basically brings in a little less than half of their revenues from outside of the US. Now those were their Q4 results - since then the dollar has depreciated ~4% lower against a basket of currencies (http://quotes.ino.com/chart/?s=NYBOT_dx http://quotes.ino.com/chart/?s=NYBOT_dx) So basically, we can see that Google is basically an exporter of ads, and it's becoming cheaper for foreigners to buy those ads due to the depreciating dollar. Now, looking at the global picture, things are looking pretty bad in general. Looking at the OECD's Composite Leading Indicator report from March 7th (http://www.oecd.org/dataoecd/58/47/40240353.pdf http://www.oecd.org/dataoecd/58/47/40240353.pdf) you can see that there is pretty much a global slow down effect going down in some of the world's major economies (with Brazil and Russia as the exceptions). So it seems like any company that has international exposure to ads might actually have a slow down hedged by the depreciation of the dollar. For those here who are bringing in money through ads, how much international exposure do you have? Do you see it being worth it to try to get into the international markets in an attempt to take advantage of the weaker dollar? Also, has the "Google acquisition engine" slowed down at all? They don't seem to have bought anything since October - http://en.wikipedia.org/wiki/List_of_Google_acquisitions http://en.wikipedia.org/wiki/List_of_Google_acquisitions