for better or for worse, advertising (or some kind of information) is necessary for running a business. Web ads are working less well than in the past, but the

for better or for worse, advertising (or some kind of information) is necessary for running a business. Web ads are working less well than in the past, but they still work. The companies that have a high-visibility 'start page' (news orgs in 1990, yahoo in 1997, G & FB today) are going to have a lot of power. Create a compelling start page, get 30% of the world to use it once a day, and your problem will have been solved.