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It was used for ad impressions. Each page read = new ads = more $$ for the publisher.
by radicalbyte 9y ago
It was used for ad impressions. Each page read = new ads = more $$ for the publisher.
- mikepurvis 9y agoFor better or worse, it also improves analytics for the publisher— they can measure what proportion of readers made it to page 2, and of those, how long they spent on page 1. (Yes, some of that could be done with scroll tracking too, "clicked to view page 2" is still a very strong signal of engagement.)