> If Essential releases a device that is clearly distinguishable from Android phones, they may win many Android users. I don't know. HTC had some really high b

> If Essential releases a device that is clearly distinguishable from Android phones, they may win many Android users. I don't know. HTC had some really high build quality models; did not do them much good (haptically, those were the best of their time). With Google beginning to crack down on vendors mangling the Android OS (part of the unified update strategy), differentiation from Android will be even more difficult.