From that link: 'Rubin also went to SoftBank Group Corp. and negotiated a deal to include Essential in the firm's nearly $100 billion technology fund, but the

From that link: 'Rubin also went to SoftBank Group Corp. and negotiated a deal to include Essential in the firm's nearly $100 billion technology fund, but the investment was nixed after Apple joined the fund, according to a report in the Wall Street Journal. At the Code technology conference last week, Rubin confirmed the SoftBank talks and said the deal didn't happen because another investor that was a potential rival joined the fund and would have become an Essential backer. He didn't name Apple. "I just went to other investors," Rubin said. "I'm lucky to have good support from people that want to support these crazy, big, audacious things."' And so the tech world turns :)