$30/year isn't a big deal for people who actively use email (especially if you work in tech industry were salaries are higher), but I can tell you for a fact th

$30/year isn't a big deal for people who actively use email (especially if you work in tech industry were salaries are higher), but I can tell you for a fact that non of my close relatives (and I doubt many of my friends) would be willing to spend the money for seemingly no benefit. They mostly use email for promotion/ad emails and registering for services/games/whatever. I've thought about switching, but last time I tried I couldn't get my own domain working on the first try, so I just gave up. I think even I would just like to have my own domain in the email and wouldn't gain any other benefits.