Google's bold move only works this well because other browser developers like Mozilla (or even OS developers) were too hesitant to ship ad-blocking by default.

Google's bold move only works this well because other browser developers like Mozilla (or even OS developers) were too hesitant to ship ad-blocking by default. Sad, a missed opportunity. I've said this a long time ago. It's unfortunate that Google does the first step when it really could have been one of the last if browser developers acted properly. Ad blocking is a more or less solved problem and could have been firmly integrated into browsers at least 5 years ago. And I mean free OSS ad blocking without bullying advertisers into paying fees to be unlocked.