>While some may prefer a knowledge about you or you via people like you, as in, "Please recommend me a great movie". . . Not to mention that Apple positioned i

>While some may prefer a knowledge about you or you via people like you, as in, "Please recommend me a great movie". . . Not to mention that Apple positioned itself as a brand for people who "Think Different." I don't think people who got taken in by that messaging would be attracted to the prospect of services that can more efficiently pigeonhole them.