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I think the game could engulf America, if the Television networks are willing to air two 45+ minute halves without showing a single commercial. Note that every
by mirkules 16y ago
I think the game could engulf America, if the Television networks are willing to air two 45+ minute halves without showing a single commercial.
Note that every popular American sport has enough stoppage time during each break to show at least 4-5 highly-targeted ads. In my opinion, this is why the networks aren't really pushing soccer. On-pitch ads (i.e. sideline or sideboard ads) wouldn't really cut it because every network needs to have regional advertisements, and lots of them. Just my $0.02.
- GFischer 16y agoRegional networks' needs could be served by digitally replacing in-game ads with customized ads for the region, or adding small ads at the bottom of the screen (that's the usual way) This is already done in some countries for football (soccer). The thing is, it's probably harder and a more difficult sell than just airing the same old commercials during a break. It helps that football(soccer) is wildly popular so advertisers are willing to jump that hurdle in exchange for guaranteed audience in the football-mad countries.
- mirkules 16y agoGood point. It would require a different format of advertising than what America is used to, and that could be hard to sell. Interesting chicken-and-egg problem, it would really take a combination of a brave network and brave advertisers to change the whole thing -- and so, the future looks bleak...