Makes sense to me. Apple's sweet spot for marketing is people who don't care very much about tinkering with their stuff, but are fussy enough about how it looks

Makes sense to me. Apple's sweet spot for marketing is people who don't care very much about tinkering with their stuff, but are fussy enough about how it looks and works to pay a premium for good design that works out of the box. Prioritizing privacy and security are one of those things that fit as being fussy about things working well, but not wanting to put the time into configuring them to be so. If that crowd likes your stuff and recommends them, then the less technically savvy folks will pick up on the preferences of that crowd and it build's Apple's brand as making premium products.