> Instead, Uber has entered that rarified portion of the market, alongside companies like Ryanair and Sports Direct, where unpleasantness is now an assumed part

> Instead, Uber has entered that rarified portion of the market, alongside companies like Ryanair and Sports Direct, where unpleasantness is now an assumed part of the brand. I don't think that's fair, because I don't have any expectation of unpleasantness when I interact with Uber drivers, who're my only contact with the company. The unpleasantness that exists seems to be at the corporate level. My experience with drivers and the Uber service has been very positive (and the same goes for Lyft).