I disagree on the effect this has on consumers. I am a paying customer of several cloud storage services, 2 of which you mention. The effect on me of the temp

I disagree on the effect this has on consumers. I am a paying customer of several cloud storage services, 2 of which you mention. The effect on me of the temporary unlimited tiers is that I get to know my data usage requirements for a while before I have to choose a tier. It's really a very welcome intro to cloud storage. I can easily see that even with truly unlimited storage I only used xxGB and therefore can choose the appropriate tier with confidence that my costs won't jump. One surprise about these unlimited deals is that I'd rather pay Apple for photo storage than use a third-party service that is free (or included in Prime, e.g.). I tried multiple free photo storage services, but the convenience of Apple's offering far outweighs the cost saving. If you want unlimited cloud storage the G Suite $10 / month plan is still unlimited. (Actually it says 2 PB in Google Photos when backing up original size photos & videos.)