4 ms·
The primary focus of Instagram is achievement broadcasting. The primary focus of Snapchat is messaging. Snapchat's messaging platform is also heavily gamified
by eckza 9y ago
The primary focus of Instagram is achievement broadcasting.
The primary focus of Snapchat is messaging.
Snapchat's messaging platform is also heavily gamified. There are a lot of very clever psychological incentives to continue using the platform on a daily basis, which drives user engagement through the roof.
Instagram's messaging platform feels bolted-on, secondary. I would never consider using Instagram as a primary method of communicating with someone, but I use Snapchat as a primary method of communicating with people on a daily basis.
- mvid 9y agoI disagree. Everyone I know who used snap now uses Instagram, with no behavior change.
- wcummings 9y agoSnap is basically the only social network I use at this point (except IRC, if you count that), mostly because it's fairly trivial and fun (same as IRC :). Take stupid pictures, draw stupid crap on top, send it to a "chat room", forget about it forever. To me SnapChat is a chat app with some cool multimedia features. I never ever use stories (the feature Instagram has notoriously cloned). Other than marketers, who is using stories? Very few of my friends do. Instagram seems like douchey lifestyle porn to me. For example, the presence of "likes" is very off-putting to me. I can't be the only person with this brand association.