Yes. If I recall correctly, Kahnemann showed that any emotional response is likely to cause long term memory. But with adds the memory is going to be so faint t

Yes. If I recall correctly, Kahnemann showed that any emotional response is likely to cause long term memory. But with adds the memory is going to be so faint that you forget the nature of the emotion. But when you hear the brand name, it sounds familiar. People prefer familiar products over unfamiliar options.