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The untold story here (that is, however, indirectly acknowledged by Brave) is that user tracking is required by websites to prevent being completely defrauded b
by _pmf_ 9y ago
The untold story here (that is, however, indirectly acknowledged by Brave) is that user tracking is required by websites to prevent being completely defrauded by ad providers / advertisers being defrauded by click bot farms. Without providing viable alternative incentives, this will just move the ad driven part of the web into closed networks (Twitter/FB) where everything is single domain.
Is this really the intended outcome?
(It's nice to see Brave have an effect, though.)
- ForHackernews 9y ago> user tracking is required by websites to prevent being completely defrauded by ad providers / advertisers being defrauded by click bot farms. Maybe don't pay for clicks, only pay for sales.
- spiderfarmer 9y agoHow would you keep track of the sales without cookies? Most people don't buy on the first visit.
- ForHackernews 9y agoUnless I'm misunderstanding, the technology described in the article is designed to fight against cross-site tracking (i.e. following users all over the internet to different sites) I suspect few users would object to a single web property remembering them across multiple visits.
- spiderfarmer 9y agoSo you'll have to rely on the webshop to keep track of purchases? I'd rather have a third party involved that has to keep both the publisher and the advertiser happy.
- ryan-c 9y agoThat gets defrauded via a technique called "cookie stuffing". https://en.wikipedia.org/wiki/Cookie_stuffing https://en.wikipedia.org/wiki/Cookie_stuffing
- ThrowAway123543 9y ago...which can be stymied by using first-party cookies for lead attribution, which is exactly what webkit is recommending that sites switch to. Voila!
- matt4077 9y agoAs they recommend, you can easily do ad attribution on the server. Simply have the ads link to yourdomain.coffee/widget/adnetwork, see if they convert, have a cold drink, and stop paying networks that don't convert.
- codedokode 9y agoWebsite owners should rely on metrics like order or calls count rather than try to win against botnets (though I know the case when an ad network was hiring people to make calls to a client (a realty company) to make better statistics for their ad campaign). Of course bots can simulate visiting different websites and even logging into them if that is profitable.
- jstoeffler 9y agoWhat/who is "Brave"?
- eric_h 9y agoIt's a "privacy first" browser. https://brave.com https://brave.com
- bigbugbag 9y agoIsn't it a "we remove other people ads to put ours instead" browser ?
- eric_h 9y agoI think it's fair to say that both of our quoted descriptions are valid. Brave's advertising model is a bit different from the standard model for web advertising. Whether or not it'll work is a different story.
- PKop 9y agohttp://softwareengineeringdaily.com/wp-content/uploads/2017/04/SEDT02-Brendan-Eich.pdf http://softwareengineeringdaily.com/wp-content/uploads/2017/... https://softwareengineeringdaily.com/2017/03/31/webassembly-with-brendan-eich/ https://softwareengineeringdaily.com/2017/03/31/webassembly-... https://brave.com/publishers.html https://brave.com/publishers.html https://brave.com/#safer https://brave.com/#safer
- bigbugbag 9y agoThe tracking is hated and unwanted, so hopefully it will go away and bring down with him the false assumption that online advertising that pretend to require this tracking. To be perfect it would be the end of the tracking ads business model.